Before founding her culture and leadership consultancy, Frank spent twenty-one years at Hallmark Cards, where she served in multiple executive roles, including Vice President of Creative Writing and Editorial, Vice President of Business Innovation, Vice President of Multicultural Strategy, and Corporate Culture Advisor to the President. Tara Jaye Frank resides in Dallas, Texas, with her rockstar husband, two of their six children, and their three dogs. She is also a proud Spelman Alumna, and a member of the Executive Leadership Council, the Network of Executive Women, and Delta Sigma Theta Sorority, Inc.